How to make best copy for your creators AD?

I have experience working for a content creator in the SMMA niche. He was a very spontaneous person. He had this thing, that he wanted to post content when he felt like it was the right time, and I needed to write him a copy in the next hour. I received this message at 2 AM when planning to go to sleep after a long day. But, the job must be done, and I managed to write him a great copy, with my one eye open, that he was very satisfied with.

So to prepare myself for this “spontaneous “adventure, I had to think strategically, and I created a structure for writing copies. I'm telling you, if you don't have a structure to operate with, you are losing tons of time and energy. Implementing the structure to the process of writing a copy helped me cut time at least in half and feel more confident in my writing.

Now, you may ask me, “Why do I need to know copywriting if I want to become a growth operator?”

Fair enough, seems like these two things are completely on the other planet from each other. However, you need to understand, that when you are becoming a growth operator for your client, you are taking over their online business. So if you don't have confidence in some aspect of that business, especially this crucial as copywriting, you can fail on many parts of the business and lose all of your credibility as a growth operator.

Let's finally talk about the strategy.

I will provide you the information on every stage in the strategy and at the beginning I will show you a real example of its implementation in practice.

1. Disqualifying people you are not targeting / Qualifying people you are targeting with this copy

You probably have heard this already many times, but even when you are truly trying to help someone with your text, people tend to scan and read every text, just out of laziness. With the first move in your copy, you want to stand out, your goal is to grab readers' attention and make them emotionally invested in your copy

2. Give yourself credibility

Once the reader's attention is grabbed, it will try to go into this lazy stage again, where when you hit with the counterpunch and by providing details about your proficiency they will have reasons to listen to your copy very carefully

3. Talk about the benefits of your offer

Once we grab their attention and the reader is acquainted with your accomplishments, we can finally talk about the details that your offer provides. It’s important to present these benefits in the way, how they will solve problems readers may have. Present them in the way of solutions for them.

4. Risk reversal

Think of a way, how you can guarantee provided results for the potential client, make the environment where they would be comfortable spending that amount of money for your offer, without being scared of not being provided enough value.

5. Urgency & Scarsity

The last thing that they should see and remember in your offer is the urgency factor. Once they see the testimonials, benefits, and risk reversal, the last thing is something like “Limited spots available“ or “We work with 1 client per niche only“which will make them click the link to the landing page way quicker.

Now, with that in mind, let's look at the example of Davie’s Fogarty Facebook ad copy, that follows this exact strategy.